Clyq
Miriam Bourke
Miriam Bourke is the CEO of CLYQ. She is a software engineer, with an MBA in strategic marketing from Boston College and 5 years of corporate experience. Sarah-Kate Fenelon, our COO, is a creative executive working for LA based production company The Blank Corporation. Sarah has her MFA from Columbia University, a BA from TCD and has produced films all over the world including in Columbia, Iceland and Morocco. Sarah-Kate is currently working on the production of Season 2 of Good Omens which is filming in Edinburgh later this year.
About CLYQ:
CLYQ is a mobile app that lets customers shop the products they see on their screens while watching films and TV. CLYQ uses audio recognition software to detect the scene of the film / TV show that the consumer is watching and surfaces the shoppable products within that scene. CLYQ allows brands to showcase the products featured as product placement in film and TV shows and helps them to measure the ROI on this marketing spend. CLYQ also helps film and TV producers raise additional financing through the integration of shoppable product placement in their content.
About our proof of concept trial:
Miriam and Sarah will work with student filmmakers in the pre-production phase of their films. We will partner the films with brands that compliment the story. Once the film has been released we will then feature the film and products available for sale on our mobile app so that viewers of the film can shop the products while they watch it.
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"I was very excited to be accepted on to the New Frontiers programme at the IADT Media Cube.
Being part of an enterprise programme that is located on an innovative third level campus like IADT is an ideal set-up for anyone who is developing a technology product. I am looking forward to working with the college as I continue the development of my MVP and get ready to launch to the irish market later this year. "
