In 2015, Mike was accepted to the New Frontiers programme at the Media Cube. The company quickly acquired an impressive client list from Ireland's top FMCG businesses. The company went on to receive Competitive Start Funding from Enterprise Ireland and won the Best Digital Startup prize at the Bank of Ireland Startup Awards in 2016.
In 2017 the company launched the BabyDoc Club which is the largest Mum & Baby platform in Ireland and one of the fastest growing in the UK. Their client list includes P&G, Unilever, Nestle, Boots, Asda and many more large blue chip clients! In early 2021 the company launched into the retail market with their BabyDoc Shop through a combination of e-commerce and bricks & mortar stores.
A rebrand to Tenacious Engagement was carried out in 2018 and the company is now located in offices on Pottery Road, Deansgrange, Dun Laoghaire.
I regularly get asked to meet young aspiring entrepreneurs for a coffee to try impart some wisdom - the first piece of advice I give is to apply for New Frontiers. I firmly believe it was one of the most important first steps we took with the business. Aside from the grants, being in that environment and having greater access to higher calibre of mentors and advisors was crucial. It also adds credibility for the likes of Enterprise Ireland and investors. We absolutely loved our time in the Media Cube which is run by a great team. Many thanks to Ann Marie Phelan, Fionnghuala Ni Neill (and former team member, Dominic Mullan) for their generous support!